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Marketing
to the way buyers search
The internet has changed the way buyers
search for homes. Traditional marketing tools - newspaper ads,
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84% of all
buyers use the internet to search for a home
Buyers are
using the internet to make home selections before contacting
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Lawtongroup.com Our premier website full of valuable real estate information for buyers and sellers. Buyers can easily view Lawton Group listings and search the MLS for all Greater Lansing area listings. |
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Virtualtour24-7.com
This Lawton Group website leads buyers directly to your home tour. Buyers find this link in our Lansing State Journal advertising, Homes & Lifestyles magazine presentation and the box sheet in front of your home. |
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Multiple Listing
Service Once your home is listed with the Multiple Listing Service it will show up on every real estate search site connected to it. All real estate companies offering the MLS Search will display your home, along with pictures and your virtual tour. |
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Realtor.com
(Showcase) Every Lawton Group listing is Showcased on this international website hosted by the National Association of Realtors. Realtor.com is the most frequently use website for buyers relocating to the Greater Lansing area. |
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Lansing-homes.com The Greater Lansing Association of Realtors (GLAR) werbsite. All Lawton Group homes are posted to this site in a convenient searchable format that is widely used by local and out of area buyers. |
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Trulia.com A national website that displays your home's listing differently than Realtor.com. This site is gaining in local popularity - so naturally you home will be listed here. |
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Base.google.com
Google Base displays home listings and flags its location on a local map. Over 56% of all Internet searches on "real estate" and related terms are conducted on Google and its partner sites. |
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Easyhomesearch.com
A data base of home listings provided by Homes & Lifestyles magazine. This website is prominently promoted on the cover of each issue. |
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Craigslist.com Craigslist is a centralized network of online communities, featuring advertising of just about anything in every U.S. city. Clumsy to use, but popular with people who enjoy searching classified advertising. |
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REAL ESTATE |
Lansing, East Lansing, Okemos, Haslett, Williamston, DeWitt, Bath, Perry, Holt, Mason, Leslie, Dansville Stockbridge, Webberville, Grand Ledge, Charlotte, Olivet, Potterville, Eaton Rapids, St. Johns, Laingsburg, Owosso, Portland |
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